Came across yet another URL Shortening Service - Xrl.in - Really Tiny Links. It also provides "Bookmarklet" link to shortened the URL of the current page in your browser. For this, you can also download an extension for your Firefox. It promises to come with a facility to manage your shortened links.
Snipr still remains my favorite service for shortening long URLs. It let you to select your own suffix text (if available) and title to the URL being shortened.