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22-Jan-2008

Impact of Web Searching and Social Feedback on Consumer Decision Making


Impact of Web Searching and Social Feedback on Consumer Decision Making: A Prospective Online Experiment | Lau | Journal of Medical Internet Research
.."This research demonstrates that while health care consumers can improve the accuracy of their answers to health care questions after searching quality online resources, their confidence in answers is not a good indicator of the answer being correct. Further, consumers who are not confident in their answers after searching are more likely to be influenced to change their views after feedback with other consumers’ answers"..

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